HighFive came to us with a clear goal: to create an engaging, non-preachy video that would spark kids' imaginations and inspire them to join the Five Fit Fest. They wanted to bring the story of Five's battle against Captain Smog and the Galaxy Pirates to life, making the challenges feel like an adventure. We crafted a vibrant, action-packed concept, following Five as he arrives from an alternate universe to JumpSquare Kortrijk. The story unfolds through a mix of live-action and 2D animation, where kids join Five to take on high-fiving poles, the chalk obstacle course, Move Bingo, and even a TikTok dance—all while Captain Smog keeps the tension high as a playful antagonist.